Lucy Edwards built one of the UK’s most powerful creator platforms from the place where no one had made space for her. After she lost her sight at 17, she began sharing her life online as Yesterday’s Wishes in 2014, with beauty tutorials, honest vlogs and the kind of practical, intimate storytelling she wished she had found when blindness first entered her life.

A decade later, Lucy is the UK’s biggest blind creator, with a combined audience of over 2.8 million and more than 1 billion views across her content. Her social media grew because people did more than watch; they cared. From viral “How does a blind girl…?” videos to beauty, fashion, marriage, guide dog life, accessibility, IVF, travel and building her own makeup brand, Etia, Lucy has turned lived experience into a platform full of trust, warmth, humour and cultural weight.

Brands hire Lucy because she is more than a content creator: she is a recognisable public voice, a trusted storyteller and a social media personality whose audience has grown with her through the most personal and public moments of her life.

For marketing teams, PR agencies, creative agencies, CEOs and brands searching for a UK blind influencer, disability content creator, accessibility consultant or inclusive social media partner, Lucy brings scale, emotion and credibility — creating content that people watch, share, remember and believe.