Working with Lucy Edwards
You might know Lucy from her red hair and Pantene's award-winning campaign — the one that put a blind woman at the centre of mainstream beauty marketing and proved that accessibility can be emotionally powerful, commercially successful and culturally unforgettable.
As Pantene's first visually impaired ambassador and advisor, Lucy's Miracles Silky & Glowing campaign won New Product or Service Launch Strategy of the Year at The Drum Awards for Marketing 2022. It reached more than 1.95 billion people, achieved 100% positive coverage sentiment across 38 publications, exceeded sales targets, introduced NaviLens technology into Superdrug and helped create the beauty industry's first Inclusivity Social Code of Conduct.
Lucy then became the UK ambassador for Mattel's first-ever Blind Barbie — a global cultural moment that generated more than 3.2 billion media impressions in its first 48 hours. Braille packaging. Tactile clothing. A white cane. It said, simply: blindness belongs in beauty, childhood, fashion and play.
This is why brands hire Lucy Edwards.
She is the UK's leading blind content creator: an award-winning broadcaster, author, speaker and disability inclusion consultant whose audience doesn't just watch her — they trust her. Her blindfold wedding content has reached more than 75 million views across social media and became global press — covered by Business Insider, The Independent, Good Morning Britain, ITV Lorraine, UNILAD and more — because it turned accessibility into something millions of people could feel.
For CEOs, marketing directors, PR agencies and global brands looking to hire a blind influencer, UK disability content creator, accessibility consultant or inclusive marketing speaker, Lucy brings more than reach. She brings recognition, lived experience and the rare authority of a creator who has become a brand in her own right.
From accessible social media campaigns and paid partnerships to inclusive product launches, accessible packaging, disability representation and brand consultancy — Lucy helps brands tell better stories, build better products and create work that people remember.
Get in touch with Lucy
Whether it’s speaking, presenting, brand deals, guest appearances or something else click below to contact her team