Accessibility is often treated as a final check. Lucy helps businesses think about disabled people from the start.

Her consultancy can support teams across:

- Accessibility strategy

- Disability inclusion

- Universal design

- Inclusive product design

- Accessible packaging

- Accessible brand campaigns

- Social media accessibility

- Inclusive language

- Customer experience

- Workplace inclusion

- Reasonable adjustments

- Inclusive hiring

- DEI strategy

- Corporate social responsibility

- Public messaging around disability and inclusion

Lucy’s work is rooted in the social model of disability: the idea that people are often disabled by poor design, inaccessible systems and attitudes, rather than by their bodies alone.

Lucy works with companies at different stages of their accessibility and inclusion journey.

She can help if your team needs:

- A disabled lived-experience consultant for a product, service or campaign

- Advice on accessible packaging or tactile product design

- Feedback on beauty, fashion, technology, media or consumer goods

- Support with disability representation in adverts, social content or brand films

- Guidance on how to speak about disability without sounding awkward, clinical or tokenistic

- Advice on reasonable adjustments and workplace access

- A review of customer touchpoints from a blind user’s perspective

- Consultancy before a public campaign, launch or brand partnership

- Support after a campaign has raised questions about accessibility or disability

- A speaker, host or adviser for internal inclusion events

Lucy can work privately with senior teams, product teams, marketing teams, HR teams, leadership teams, agencies, charities and global brands.

Brands that work with Lucy on social media campaigns, ambassador partnerships, speaking engagements or content deals can also hire her as a consultant before the public-facing work begins.

This can be arranged as a dual contract: one agreement for Lucy’s public role as talent, creator, presenter or ambassador, and a separate consultancy agreement for accessibility, disability inclusion or campaign advice.

This is especially useful when a brand wants Lucy’s audience reach and her expertise.

For example, Lucy can:

- Consult on the campaign concept before filming

- Review language around blindness, disability or accessibility

- Advise on product design, packaging or digital access

- Help shape a launch so disabled consumers are considered properly

- Support internal teams before the campaign goes public

- Give honest feedback on whether the idea feels useful, respectful and believable

- Help the brand avoid common mistakes around disability representation

A dual contract gives brands a clearer way to value Lucy’s expertise as well as her platform.

Lucy often works best when she is brought in early.

Many accessibility problems happen because disabled people are asked for feedback too late, after the product, script, packaging, website, event or campaign has already been decided.

Lucy can help brands ask better questions before those decisions are locked.

This might include:

- Will a blind customer be able to identify this product?

- Can a screen reader user understand this webpage?

- Does this campaign rely on pity or inspiration stereotypes?

- Is the language human, accurate and respectful?

- Are disabled people part of the audience, or are they treated as the subject?

- Does the product give more independence, or does it still rely on someone else’s help?

- Could this design help more people beyond the disabled community?

Good accessibility work saves money, protects trust and makes the end result stronger.

Lucy understands that some businesses prefer consultancy work to stay private.

Not every project needs to become a public campaign, case study or press story. Some companies want quiet, honest advice while they improve their products, workplace culture, internal policies or public language.

Lucy can work under confidential agreements where needed.

She can also support companies that do want public-facing work, helping them communicate accessibility and disability inclusion with care, confidence and credibility.

Lucy has a particular focus on accessible product design, accessible beauty, tactile packaging and non-visual customer experience.

As the founder of Etia, an intentionally accessible beauty brand, Lucy understands the emotional and practical gap disabled consumers face when products are designed around sight alone.

For a blind customer, many everyday products can feel identical. Shampoo bottles, makeup tubes, skincare jars, medicine boxes and household items often offer no tactile clues. Digital product information may be hard to find. Packaging may look beautiful while giving a blind person no independence at all.

Lucy helps brands think about:

- Tactile product identification

- Braille and raised symbols

- NaviLens and accessible QR-style codes

- Packaging shape and texture

- Product information access

- Accessible instructions

- Screen reader-friendly digital content

- Inclusive beauty and personal care design

- How disabled consumers shop, choose and use products

Accessible design can feel premium, desirable and beautiful. It does not need to feel medical or apologetic.

Lucy also works with companies on disability inclusion inside the workplace.

Her consultancy can help teams understand how blind and disabled employees may experience hiring, meetings, software, events, travel, office culture, internal comms and career progression.

This can include advice on:

- Reasonable adjustments

- Inclusive hiring practices

- Accessible interviews

- Assistive technology

- Disabled employee experience

- Internal disability confidence

- Inclusive leadership

- Accessible meetings and events

- Language around disability at work

Lucy’s approach is practical and human. She helps teams move past fear, awkwardness and tick-box language into better decisions.

Lucy brings a rare mix of lived experience, media training, brand trust, commercial understanding and cultural reach.

She has built a global platform by answering the questions people are often too scared to ask about blindness. She has worked across broadcasting, journalism, books, beauty, technology, public speaking, social media and accessible design.

Her value is not limited to one lens. She can speak as:

- A blind woman

- A disabled consumer

- A broadcaster and journalist

- A social media creator with more than 2.8 million followers

- A founder of an accessible beauty brand

- A public speaker

- A campaign partner

- A consultant who understands brand risk, audience trust and public reaction

Lucy helps businesses see the gap between what they think accessibility is and what disabled people actually need.

Lucy’s consultancy is suitable for:

- Beauty brands

- Fashion brands

- Technology companies

- Media companies

- Social platforms

- Consumer goods brands

- Retailers

- Broadcasters

- Agencies

- Charities

- Schools and education organisations

- HR and people teams

- Leadership teams

- Event teams

- Product teams

- Communications teams

She can advise on one focused project or support a wider accessibility and disability inclusion strategy.